Fitness technology that empowers
ABC Fitness is exclusively focused on supporting the fitness industry worldwide through innovative technology, leading customer service, and a connected team of passionate fitness technology enthusiasts. ABC Fitness solutions don’t just drive growth for our customers: they support agile scale, build dynamic customer experiences, and enable fitness businesses to boldly pursue their mission of making the world a healthier place.
From the first version of our platform to our now robust suite of tailored solutions, ABC Fitness empowers fitness businesses of any size, anywhere in the world. Take a look at how we got here.
A legacy of transformative fitness solutions
More than four decades ago, our founder wanted to solve a problem faced by countless gyms and clubs: inefficient business operations caused by fragmented technology. ABC Fitness was built on the idea that integrated tech solutions can unlock the potential of fitness businesses to help more people live a healthy life.
Now with nearly 2,000 employees and customers in over 100 countries, we are leading the way for fitness technology everywhere. Backed by a breadth of industry experience and powered by a diverse global team, our suite of platforms is consistently evolving to deliver transformative customer growth.
From personal trainers, boutique studios, and gyms, to international franchise health clubs, any business at any scale can now find a dynamic tech partner for their unique needs in ABC Glofox, ABC Ignite, ABC Trainerize, and ABC EVO.
30K global clubs & studios choosing ABC Fitness as a partner
530M workouts tracked on our platforms
40M+ active members across our platforms
$11.5B Processing volume of annual payments
Our Values
Best life
Connection is at the core of the ABC Fitness community. We are dedicated to the success and well-being of our teammates, our customers, and our world. When we inspire the best in others, we are inspired to be our best.
One team
We believe in the power of collaboration and prioritize empathy, respect, and a continued pursuit of excellence. Our team is made stronger by knowing every individual brings unique skills and perspectives that drive our collective growth.
Growth mindset
At ABC Fitness, we are passionate learners. We prioritize curiosity, see challenges as growth opportunities, and embrace feedback as a valuable gift. Pushing boundaries through strategic experimentation helps us transform the seemingly impossible into a force for innovation and progress.
Diversity, Equity, Belonging, and Inclusion
As a global company, we believe and recognize that the diversity of our population is one of our greatest strengths and assets. Our commitment for Diversity, Equity, Belonging, and Inclusion is to ensure that our team members, our partners, our clients and their members are treated fairly and to promote equality of opportunity for everyone in the communities we serve, live, and work in.
Our Vision
To create a world where everyone can be their best self and live their best life.
Our Mission
To help our customers turn their fitness visions into seamless reality.
Meet the ABC Fitness leadership team
Our team is grown on a foundation of dynamic industry experience, passion for fitness, and an unyielding pursuit of customer success. Meet our bold and visionary leaders.
Bill Davis
CHIEF EXECUTIVE OFFICER AND BOARD MEMBER
Bill joined ABC Fitness as president in February 2019 and was subsequently promoted to President & CEO in July 2019. A seasoned technology leader, Bill held senior C-Suite positions for multiple leading technology organizations before joining ABC Fitness.
His previous roles include Chief Financial Officer of Paycor, Inc., a payroll and human capital management solution provider, Chief Financial Officer of Blackboard, Inc., an education software company, and Chief Financial Officer of Allscripts Healthcare Solutions, one of the world’s leading healthcare information technology providers. Bill earned his bachelor’s degree in Accounting from the University of Cincinnati and his MBA from Northwestern University.
Brian Vidrik
GENERAL COUNSEL
As General Counsel, Brian is responsible for all legal matters for ABC. Brian brings nearly ten years of experience as the head of the legal departments in various industries including medical information, life and health insurance, private investigations, clinical trials, healthcare, and franchising.
His broad range of experience includes an in depth focus on mergers and acquisitions, data privacy, compliance, and contract negotiations, while maintaining a high standard of customer service and creative solutions to his clients and business partners.
Conor O’Loughlin
CHIEF REVENUE OFFICER
Conor began his career as a professional rugby player for a 9-year period with Connacht where he developed a deep appreciation for fitness and technology.
He subsequently spent 12 years building a web and app development business which provided tech services on a consultancy basis. Through this business Conor launched Glofox in 2016 using software to drive business success for fitness operators around the world.
David Dye
CHIEF FINANCIAL OFFICER
Prior to joining ABC Fitness, David served as Vice President of Finance at BMC Software, a global provider of IT management software solutions. During his tenure at BMC, he led all aspects of financial stewardship for a key business unit and directed various strategic initiatives and process improvement projects in support of that unit’s exceptional results.
Emmett Williams
MANAGING DIRECTOR, APAC
Emmett Williams serves as ABC Fitness’ Managing Director of the Asia-Pacific (APAC) region, leading a regional team of customers and employees. Williams is a global leader in the fitness industry with more than two decades of experience.
Finn Hegarty
CHIEF PRODUCT OFFICER
Finn Hegarty is an accomplished Chief Product Officer with over 20 years of experience driving product innovation, business transformation, and market expansion in the fitness technology sector.
Khal Rai
PRESIDENT
Khal began his 25+ years career in technology as a software engineer at Structural Dynamics Research Corporation, and later moved on to GE, where he spent the next 15 years in increasingly demanding management roles.
Lacey Ford
CHIEF MARKETING OFFICER
Lacey Ford serves as ABC Fitness’ Chief Marketing Officer, bringing over 20 years of experience leading global marketing organizations across a range of high-growth technology companies.
Len Bucchino
CHIEF TECHNOLOGY OFFICER
Len Bucchino is a highly experienced technology executive with a deep understanding of software development and cloud infrastructure.
Mike Escobedo
CHIEF CUSTOMER OFFICER
Mike Escobedo serves as the Chief Customer Officer of ABC Fitness, where he leads a team dedicated to delivering exceptional customer experiences, driving best-in-class service across ABC Fitness’ 30,000+ customers worldwide.
Mohammed (Mo) Iqbal
CHIEF STRATEGY OFFICER
Mohammed (Mo) Iqbal is the Chief Strategy Officer at ABC Fitness, where he is responsible for building a value-added consulting business, expanding and refining the company’s strategic partnership program, and identifying strategic acquisitions.
Oliver Meyrick
CHIEF BUSINESS OFFICER
Oliver brings over 15 years of experience in growing and scaling high growth companies.
Paulo Akiau
CHIEF PLATFORM GROWTH LEADER – ABC EVO
With 37+ years of experience in the Fitness Industry, Paulo has dedicated his career to motivating thousands of professionals in more than 40 countries.
Rachana Jain
CHIEF PEOPLE OFFICER
Rachana brings over 25 years of strategic management experience to the Human Resources function.
Tim Ruge
CHIEF GROWTH OFFICER
Tim Ruge is a seasoned growth and go-to-market leader with 14 years of progressive experience at Paycor.
Welcome to the future of fitness
At ABC Fitness, we don't just embrace challenges; we thrive on them. We strive for exceptional workplace culture by being remote-first with global campus locations, offering competitive compensation and benefits, and championing Diversity, Equity, Belonging, and Inclusion.